Marketing
Marketing is like a jigsaw puzzle and to reassemble the pieces in order to get the whole picture can be as well difficult and sweaty.
- Which products, which assortments and what kind of services shall be brought to the market?
- Which prices, which discounts, which terms and sales conditions shall be used?
- How shall packaging, sales promotion and publicity and advertising look like?
- Which brand shall be promoted and with which action plan?
Target customers and target markets have to be defined. A realistic view of the situation on the market and regarding competition is a necessary base. Trends shall be recognized in very early stages.
Only with these prerequisites your company will be able to identify today's customer requirements, create a picture about the future requirements and use this as a guideline for innovation.
